Typical South Tyrolean products: the apples Marlene®

THE TRUE FLAVOUR OF SOUTH TYROL - SÜDTIROL

Marlene® apples come from South Tyrol – Südtirol on the sunny side of the Alps. The climatic conditions in the largest and most concentrated apple-growing district in Europe are perfect for developing the unique and delicious flavour of Marlene® apples. The interaction between the Alpine climate and the Mediterranean sun is key to the incredible quality of these apples: a winning combination unique to South Tyrol – Südtirol.

RICH VARIETY

Marlene® has always stood out for its rich array of varieties which range from the juicy Gala to the sweet Fuji and through to the slightly tart Granny Smith to cater for all tastes! The seven standard Marlene® varieties carry the EU “South Tyrolean Apple PGI” (Protected Geographical Indication) label, proof that they originate from South Tyrol - Südtirol. There are also some new additions to the Marlene® range: the yello®, SweeTango™, RedPop® and Giga® apples, which enrich the vast family of products and are “presented by Marlene®”.

A quality brand

Protected to the north by the Alps, South Tyrol - Südtirol enjoys over 300 days and 2.000 hours of sunshine a year. The extremely favourable soil and the strong temperature difference between night and day also play a key role in giving Marlene® apples their distinctive colour and crunch.

Apples and their nutrients

Marlene® apples are not only characterized by their high quality and unique taste, they are also really healthy. Find out how apples improve your health.

A WORD WITH OUR FARMERS

Are you interested in first-hand information about apples? In our new series, our apple growers have their say and tell about their everyday lives and the many small and large peculiarities that shape their apples and themselves.

CERTIFIED APPLE CULTIVATION

Marlene® apples are much more than a natural product: they are the pride and joy of the entire region. Synonymous with unique and special flavours, they satisfy guaranteed quality standards. Marlene® apples are subject to a wide range of quality checks as part of a comprehensive quality control system.

THE MARLENE® NETWORK

Marlene® is much more than a brand of apples: its name is also synonymous with the network of partnerships between the numerous players that support the brand. A consolidated chain of added value - that begins in the orchards of 4600 fruit growers, continues in 12 cooperatives with a broad logistics network and finishes on the shelves of commercial partners - guarantees a sustainable supply of apples.

25 years of Marlene®

For the 25th anniversary of the brand in 2020, Marlene® boasted a new look which was available for several months. The renewed brand image was made by the Italian artist Francesca Cito, whose artwork "The nymph Marlene" had been selected from more than 6.000 works from 36 different countries worldwide that had been entered for the Marlene® Art Contest. You should check the unmistakable design out too and take a look at the gallery with the other artworks.